OBJECTIVES
In preparation of this project, the partners surveyed over 110 workers in the Retail Industry. One of the questions we asked was about their current level of English. The majority (76%) have either an intermediate level of English or less. Another question we asked was if, during the pandemic, they had tried to open their business to online sales. Results were:
AWARENESS
To create awareness amongst retail workers of the importance of soft skills and communication skills in international sales.
SELF-EVALUATION
To provide a self-evaluation tool on levels of competence in soft skills and communication skills.
ONLINE COURSES
To provide a set of online courses that can be taken at the user’s own pace and time and that adapt to the specific needs in English competence and international communication skills.
MOTIVATION
Active participation of retail workers in non-formal and online learning pathways that motivate to keep learning.
CONNECT AND COLLABORATE
To create opportunities for retail workers and SME owners to connect and collaborate with other retailers around the EU.
RAPPORT BUILDING
Rapport building amongst retail workers and SME owners from different EU countries.
SHARED VALUES
Greater sense of EU citizenship and EU awareness as well as shared values amongst retail workers and SME owners around Europe.
SOCIAL MEDIA STRATEGIES
Explicit know how of social media strategies for the retail industry to build international networks.
